Me
This is a personal space reflecting personal opinions and so bears no connection or affiliation with any company. My purpose here is not to promote anyone or anything other than my own point of view.
Specifically, the purpose of this space is to set down a collection of background information that I believe every exhibit consumer should know. It is (or will be) a "primer" of sorts. You see, every day I talk to people who need exhibit solutions and don't know where to "start."
Sadly, there are many ways to run aground in the tradeshow exhibit arena. It happens all the time. I see research every week that suggests exhibit consumers are confused, confounded, mistreated and even angry. Moreover, I regularly see confused reports about the general efficacy of tradeshow marketing. People don't know what to think. It is obvious.
Personally, I believe in tradeshow marketing for many challenges. Therefore I thought I'd spend a little time each morning compiling some information here... in a place with no advertising and in an informational context.
I believe that an educated consumer base is better for me. That is the point here.
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Hank
hank AT exhibit101 DOT com
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