Client dinner: Talking About Exhibit Strategy
Location: Chicago, Illinois, USA
This is a personal blog and is not supported by or in support of any particular product(s), service(s), or company(ies). This is just a place where I can write about the business I happen to be in: the tradeshow marketing business. I've put this up because, in the course of each day, I get a great many questions about a great many subjects pertaining to tradeshows, exhibits, and tradeshow marketing. This is not a sales tool - not really - although I have always believed that a well informed customer base is good for business. My intention is to create a body of succint essays which might serve as a primer for those with exhibit needs. I am hoping to be able to point in this direction when I am next asked certain questions.
This is all opinion. My opinion.
I should point out that I am a exhibit professional with ties to certain companies. There are reasons for those ties: trust, belief in products or services, working experience, value, etc. Consequently, I will make no effort at impartiality here. I am not impartial. This is not an "exploration" of tradeshow opinion. I believe certain things to be true. I believe certain strategies to be superior to others. I believe certain business practices are legitimate and others are not. In short, this is a place where I intend to write what I think. I will leave the "comment" functionality open so that those who might disagree can have their say.
I invite any of you to email me with any questions or comments you may have. I will do my best to respond in a timely manner.
hank AT exhibit101 DOT com
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